Finvu Ecosystem Overview
Company Overview
Company: Finvu (https://finvu.in)
License: NBFC Account Aggregator
Framework: Sahamati AA ecosystem
Market Position: Top 3 AAs in India
Target: 40% market share
Value Prop: Reliable financial data gateway
Focus: Low latency, high success rate
Growth: 2x market rate (20% vs 10%)
Ecosystem Entities
The Account Aggregator ecosystem consists of several key players, each with specific roles:
Core Entities
🏛️ Financial Information Provider (FIP)
Banks, NBFCs, Mutual Funds, Insurance companies that provide financial data.
Examples: HDFC Bank, ICICI Bank, Axis Bank, SBI
🔄 Account Aggregator (AA)
Finvu - Secure middleware for financial data exchange.
Role: Facilitate consent-based data sharing between FIPs and FIUs
📊 Financial Information User (FIU)
Entities that consume financial data for various purposes.
Types: Lenders, PFMs, Wealth Managers, LSPs
🔧 Technical Service Provider (TSP)
Providers offering integration expertise and technical services.
Focus: API integration, compliance, and technical implementation
Revenue Model
💰 Dual Revenue Streams
Lending Clients
One-time payment per data fetch
Purpose Code: 103 (Financial Reporting)
Clients: Navi, Bajaj Finance, RKB Finance
PFM Clients
Recurring monthly payment per active user
Purpose Codes: 101/102 (Personal Finance)
Clients: Cred, Axis, ICICI
Key Business Drivers
Our success is driven by four critical factors:
1. Success Rate (Primary KPI)
- Definition: Overall transaction success rate across the consent journey
- Target: Industry-leading reliability
- Challenge: FIP health impacts our success rate significantly
2. FIP Health Impact
- Issue: FIPs not always functionally available
- Impact: Major contributor to success rate variations
- Solution: FIP-specific performance attribution in our analytics
3. UX Quality
- Co-built Journeys: Custom client-specific user flows
- Sweecar UI: Finvu-branded interface
- SDK Integration: Mobile and web SDKs for seamless integration
- PostHog: User journey tracking for optimization
4. API Availability
- Target: 99.99% uptime
- Strategy: GCP + OnPrem disaster recovery
- Focus: Minimal planned downtime
Competitive Landscape
⚔️ Market Competition
Market Leader
OnemoneyAA: 70% market share
Advantage: Bajaj Finance exclusive partnership
Finvu’s Advantage
Diversified Portfolio: Multiple client relationships
Strategy: Avoid single-client dependency risk
Growth Strategy: Target 2x market growth rate (20% vs 10% market) to reach 40% market share
Regulatory Reporting Requirements
Sahamati Reporting
- Daily Metrics: AA-FIP performance, timelag metrics, FI ready ratios
- Monthly Breakdown: Purpose code wise + FI type wise metrics
- Key Metrics: Consents raised, approved, successful data fetch per consent/FIP
RBI Reporting
- Frequency: Monthly comprehensive reports
- Content: FIP details, FIU details, business metrics
- Compliance: Onboarded entities, transaction volumes, adherence tracking
Client SLA Framework
Current State
- Formal SLAs: None currently committed
- Reporting: Daily (T-2), Weekly, Monthly, Fortnightly, Quarterly
- Target: End-of-day + early morning reports
Future Services
- Customer Support AI: Planned AI agent for client support
- FIU Dashboard: Debug capabilities for blackbox AA insights
- Positioning: Gateway product similar to OTP providers
📋 Business Team Ownership
Product Manager: Vishwa
Metric definitions evolution
COO: Dilip
Business operations oversight